The Policy
This privacy policy outlines how we collect, use, store, share, and protect (“process”) any personal information you provide to us when using Only Vans Essex. By continuing to use Only Vans Essex, you accept this policy.
Some personal data is essential for the functioning of Only Vans Essex and for us to provide services to you. If you do not wish to allow us to process your data, you may not be able to use our services.
Useful contact details and a summary of your rights over your personal data can be found at the end of this policy.
Compliance
We process personal data in compliance with relevant UK legislation. This policy may change from time to time without notice as we enhance our services and comply with new Data Protection legislation. Your personal information will always be held in accordance with the most recent version of this policy. We will not reduce your rights under this policy without your explicit consent.
Legal Basis for Processing
Likely Processing
We collect data from three groups of users:
- Viewers: Non-registered users browsing our website.
- Enquirers: Those making enquiries about vehicles, test drives, or other services.
- Customers: Those applying for finance or making purchases.
- If you are a Viewer, we may collect data indirectly through cookies or directly if you engage with us (e.g., completing forms or interacting with us on social media).
- If you are an Enquirer or Customer, we collect data both directly and indirectly to provide the requested service.
Lawful Basis for Processing
We process your personal data in a lawful, fair, and transparent manner based on:
- Consent: Viewers accept our cookie policy to browse the site. We process anonymised data to improve your experience.
- Contract: Customers making enquiries about purchases or finance options provide data that is necessary to fulfil these services. This includes follow-up communications.
- Legitimate Interests: We process data for legal purposes (e.g., vehicle purchase follow-ups, MOT reminders, or fulfilling other customer service obligations).
Data Controller and Processor
Only Vans Essex is the Data Controller and makes decisions on how personal data is processed. Contact us first for any data-related concerns.
We use third-party providers (e.g., website hosting services) to enhance our services and user experience. These providers act as Data Processors under our direction and in compliance with this policy. For example, our website may be powered by external services, and personal data is processed securely under our instruction.
Anonymous Tracking on the Website
Cookies
You can accept or decline cookies from our website. Cookies are small files placed on your device to enhance your browsing experience. They allow us to analyse traffic, understand user preferences, and tailor the website to your needs.
- Cookies do not give us access to your device or personal information beyond what you voluntarily share.
- We use traffic log cookies to identify popular pages and improve user experience. This data is anonymised and used solely for statistical purposes.
Website Tracking Technology
We use tools like Google Analytics to analyse user behaviour on our website. Google Analytics may collect information such as your IP address, browser type, and time spent on pages. This data is transferred to Google servers and used to evaluate website performance.
For more details, visit Google Analytics Support.
What Information We Collect
Indirect Information
When browsing our website, we may collect:
- Technical information from your device to interact with our system.
- Details about pages visited, browsing methods, and navigation preferences.
Direct Information
When you request a product or service, we may collect:
- Name and contact details (address, email, phone number).
- Vehicle preferences, driving licence status, or other relevant data.
- Interest in surveys or promotional offers.
Financial Information
If you request finance, you will be redirected to a third-party provider. We do not process sensitive financial data directly and are not responsible for how third-party providers handle your data.
How We Use Your Data
We use your data to:
- Provide Services: Process enquiries, test drives, and vehicle purchases.
- Improve User Experience: Tailor our website to your preferences.
- Marketing: Send promotional offers or updates, with your consent.
- Follow-Up: Ensure excellent customer service through follow-up communications.
Data Storage
Your data is securely stored on our systems or those of third-party providers. Data may be held outside the European Economic Area, but appropriate safeguards are in place.
- Personal Data: Stored for up to 3 months unless you opt into further communications.
- Marketing Data: Held until you opt out.
- Anonymised Data: Used for statistical analysis without time restrictions.
Sharing Data with Third Parties
We share your data only when necessary to provide the requested services (e.g., finance applications). Third parties are contractually obligated to protect your data.
Your Rights
Under UK Data Protection laws, you have the right to:
- Be informed about how your data is used.
- Access the data we hold about you.
- Request corrections or deletions of your data.
- Restrict or object to processing.
- Data portability and rights related to automated decision-making.
For further information, visit ICO.
Contact Information
If you have any questions or wish to exercise your rights, contact us:
Only Vans Essex
Bonville Farm, A127 Arterial Road,
North Benfleet, Essex, SS12 9JQ
Email: info@onlyvansessex.co.uk